According to the company, Etta differs from other industry platforms in the comprehensive nature of its content—and particularly its ground transportation content, which other industry tools tap into as an aggregator to deliver the right rides to their own clients. Deem execs also highlighted Etta’s SafetyCheck features that provide health and safety information “built into the booking flow to help guide travelers to safer choices.’ Beyond content and guidance, user experience is a Deem priority with intuitive functionalities, like saving a airline seat while continuing a search, trip sharing with other Etta users and its new ride booking integration with Uber for Business. The company also focuses on extending that experience to users that some platforms don’t fully consider. “Etta is designed with accessibility in mind for all users. It addresses vision, hearing loss/deafness, motor and cognitive impairments,” according to Deem execs. It also highlighted easy expense integration with a variety of open API expense platforms.

Asked about Etta’s most innovative rollout in 2021, the company highlighted Etta’s new mobile-first booking and management platform. “The mobile-first design of Etta lets travelers book or modify all segments of their trips on iOS or Android,” the company said.

Air: Etta pulls in content from all major global distribution system players Amadeus, Sabre and Travelport. It direct connects to Southwest Airlines and brings in content from 20 regional and low-cost carriers via Travelfusion. FlightView, Google ITA and ATPCO, including RouteHappy’s Universal Ticket Attributes and Universal Produce Attributes. 

Accommodation: Users access more than1 million properties through GDS providers and Booking.com integrations. Clients that use BCD Travel as their travel management company have the option to enable TripSource accommodation content.

Rail: Global rail options are delivered via integrations with Amtrak, Eurostar, SilverRail and VIA Rail. The company said a Trainline integration was coming soon. 

Car: Deem serves as a content aggregator in car service for other providers, delivering 5,000 affiliate operators in 85 countries plus National Car & Driver in China. It offers major car rental companies through the GDS, while a direct connect with Enterprise delivers unique content from Enterprise and National car rental companies. Deem has announced the industry’s first booking integration with Uber for Business, allowing Etta clients to request on-demand and scheduled rides with Uber’s enterprise arm directly in Etta’s desktop and mobile versions. 

NDC & Direct Connect: Southwest Airlines and Enterprise Holdings Group