According to Reed & Mackay, "R&M/Book is built to meet the exacting needs of Reed & Mackay’s professional services client base. For example, it enables specific integrations and features to support matter code validation at point of sale." Given its target the market, the tool is configured specifically to support the travel booker or executive assistant in booking on behalf of other travelers. That said, the company underscores it offers a good experience for the traveler as well. R&M/Book evolved from R&M/iQ, Reed & Mackay’s agent booking tool, which the company says, was "built on the continuous learnings from decades of service excellence. This ensures R&M/Book delivers the most personalized service available both online and offline." The Reed & Mackay team identified its biggest R&M/Book innovation in 2021 as the implementation of Covid-19 safety measures.

Air: Global distribution system partnerships with Amadeus, Sabre and Travelport Multi-source strategy also includes online travel agencies, low-cost carrier content, direct connects and British Airways NDC.

Accommodation: Multiple GDSs and OTAs including Booking.com, Expedia as well as direct connects. Users can filter content based on Covid-19 safety measures, star ratings, photography, amenities and environmental status.

Rail: R&M sources rail content from Evolvi. Travelers can add in railcards, search by class and/or direct trains and reserve seats.

Car: Major car hire companies are offered and can be filtered by price and preferred supplier. Travelers can view distance from an intended destination and can view branch opening times, taxes, waivers, surcharges, insurance, fuel, drop-off and more.

NDC & Direct Connects: Reed & Mackay was the first travel management company to direct connect with British Airways NDC. R&M/Book also offers content from Southwest Airlines.