Travel tech company Snowfall has acquired start-up AmigoGo, an app which
allows groups to plan and book trips collaboratively.
Snowfall, which last year purchased
online booking tool PSNGR1, said the acquisition of UK-based AmigoGo
was a “strategic move” designed to further enhance its new Junction One booking
platform launched earlier
this year.
AmigoGo was set up by tech entrepreneurs Nick Castrioty and Josh Sparkes
in 2020 and only launched to the market in 2022. The app is billed as a
“Pinterest for travel” with the aim of “solving the pain points” of communal
decision-making for travelers going on group trips.
Snowfall said that integrating AmigoGo would improve the group trip
planning capabilities of its Junction platform, including offering
self-servicing and the ability to plan, book and share travel plans.
“We are always looking at ways that we can expand and enhance the
Junction tech offering, whether that is organically or by acquisition,” said Snowfall
chief growth officer Simon Arvidsson.
“We are also keen to embrace tech disruptors and entrepreneurs whose
knowledge and tech solutions are a strong fit for our business. AmigoGo’s
innovative group trip planning solution will further strengthen Junction’s
technology ecosystem.”
As part of the deal, Castrioty and Sparkes will join Snowfall’s tech and
innovation team. Financial terms of the acquisition have not been disclosed.
Read more about Snowfall’s plans in BTN Europe’s interview
with the company’s CEO and founder Stefan Cars.