2016 was the year expense management players got more
aggressive, strategic and intelligent. While the sector has unarguably
consolidated, that hasn’t stopped new players, armed with intuitive
technologies and consumer-style interfaces, from launching solutions that could
turn into prime acquisition targets for established providers looking to
leapfrog competitors.
Last year also continued the shift from submitting expense reports
associated with trips or time frames to real-time expense reporting.
Increasingly sophisticated data capture through optical character recognition
and card integrations have moved this transition along. Machine learning may
prove to be the ultimate enabler, however, as systems are configured to
identify duplicate charges and to learn to identify outlier transactions. It
makes for an increasingly accurate and automated process from data capture
through reimbursement.
Expense Systems to Watch
“There are a lot of smaller vendors coming out with expense
offerings,” said Gartner Research director Chris Pang. “You’d think it has
become a commodity and big vendors have got a monopoly over the marketplace,
but the truth is: There are still a lot of young and innovative providers.”
Here’s a short list.
Expenzing tends to serve large Indian companies and
is looking to expand into the Middle East. “Where most vendors have a standard
capability set, Expenzing is doing the reverse and asking what people want and
building it into the app,” Pang said.
Spain-based Captio raised a €1 million in September
and used the funds to update its product in November. Pay attention to the
company’s ability to authenticate and stamp receipts in order to comply with
local tax regulations in continental Europe.
Spendesk, based in France, raised €2 million in
January. While most expense systems integrate travel and expense, Spendesk
combines payment and expense management. It provides reloadable MasterCard
virtual cards.
U.S.-based TravelBank launched in October.
It provides trip estimates that a traveler can beat to earn rewards.
Most vendors now use OCR and some providers use machine
learning technology to scan, auto-fill and categorize expense details, pair
receipts with corporate card charges and submit completed expense items to the
expense system for reimbursement. Employees have less manual work to dread and
are reimbursed quicker. Likewise, corporations get quicker spend visibility.
Even so, true automation requires some nerve on the part of
the corporate client, and proficiency varies by provider.
Automation Migration
Abacus began the push to eliminate the expense report in
2013, treating each charge as an individual transaction. That system fills in
expense details from a receipt using OCR, geolocation and machine learning to
categorize the expense and pair the receipt with a corporate card charge. That
same year, Certify launched ReportExecutive, which goes one step further by
automatically submitting complete and compliant expenses according to a set
schedule. Expensify branded and popularized the term Realtime Expense Reporting
after it introduced similar capabilities in 2015. It made RTER its default
setting last year. The more receipts/data that go through any of these systems,
the more the tools learn how to categorize receipts using machine learning.
The Advisory Board Co. VP of information systems Steven
Mandelbaum, who also runs T&E for the firm, has been on the leading edge of
this concept. He dropped the company’s post-trip expense reporting system in
2015 and moved The Advisory Board to Expense Now, a proprietary expense system
in which managers approve transactions. It pulls expenses from the employee’s
corporate card and pre-populates an email-like inbox. The employee chooses a
purpose for each expense from a drop-down menu of meeting dates populated by
Salesforce and then submits each expense for reimbursement. On the back end,
each manager can see all transactions associated with his or her team and can
filter expenses in various ways—including by employee, date or expense type—for
approvals.
An Auditing Tool to Watch
T&E artificial intelligence auditing service
AppZen rolled out in 2015 and became available on the Concur App Center
last summer. CEO Anant Kale has touted the app’s ability to identify 10,000
types of alcoholic beverages, and it scours social media to confirm that
restaurants actually exist and that guests listed on expense reports are real
people. It also compares those names to news reports, in search of criminal
activity, and to the U.S. Treasury Department’s Office of Foreign Assets
Control list of prohibited people.
After nearly 18 months, Mandelbaum said the tool has proven
that “expense reports are artificial groups.” The change has cut the number of
unsubmitted transactions in half. He notes, however, that the tool works not in
isolation but in conjunction with a comprehensive travel policy, established
procedures and effective corporate card management, among other factors.
According to Expensify CEO David Barrett, adoption of RTER
and submission of individual transactions for approval have been “incredibly
high” among new clients that never knew anything else. He said “tens of
thousands of companies” use RTER. Yet, he also said established clients tend to
turn the setting off and revert to reports. Those reports are valuable to the
finance department, Barrett said; batching an individual’s expenses together,
whether monthly or by business trip, reduces the number of reimbursements an
accountant must reconcile with the general ledger.
Michelle De Costa likes the idea of transaction-based,
automated expense submission. “In theory, I love the concept because it lends
to the ease of experience for travelers. Plus, the faster you get in expenses,
the faster you can bill out to clients,” she said.
Automated expense reports are one thing, but automated
expense approvals are a different story for De Costa. She piloted Abukai’s
automated expense submission when she managed T&E for Sapient. The pilot
allowed Sapient travelers to capture receipts using OCR, and the system
auto-submitted completed expenses. De Costa said the test run was “pretty
successful,” but as The Advisory Board did, Sapient stopped short of automating
approvals.
In her current role as head of corporate travel for Liberty
Mutual Insurance, as well, that would be a step too far. “You need the checks
and balances in the middle,” she said. She underscored that Liberty Mutual
would be wary of systems that bypassed human approval, noting that at the very
least, the company would need to implement auditing processes to scour a
percent of expenses for fraud or out-of-policy charges.
Rules Engines & Then Artificial Intelligence
Certify president Bob Neveu, though, maintains that
automated approvals do not have to be rubber stamps. “There’s a big difference
between [being able to] flag exceptions, incorrect or fraudulent expenses
versus just auto-approval and instant reimbursement. ... No customer is looking
for that.”
Rules engines can analyze expenses against policy, such as
merchants that the company does not allow, and artificial intelligence can go
farther to identify expenses that are abnormal for the traveler, job
description or kind of trip. Certify and Expensify, for example enable
companies to upload their travel policies and set exceptions for certain
employees or scenarios. The systems’ rules engines then flag duplicate expenses
and those that fall outside policy.
AI then can look across an expense-report-free universe and
can view every transaction, comparing it to an individual’s history or other
employees’ histories. Or AI can group transactions by employee, date, merchant
type, expense amount or another characteristic to search for irregularities or
suspicious patterns. Certify, for example, lets “the robots take over” to
review and compare a given company’s spend data, including submissions that are
in progress, explained a spokesperson. Expensify, meanwhile, aims to combine AI
with its Big Data stack to compare expenses to past ones so the system can flag
risky or abnormal submissions, such as higher-than-normal spending for a
particular employee. Barrett called it “finding the needle in the haystack for
you without giving you the haystack.”
According to Oversight Systems, which audits expenses on
behalf of corporate travel clients, removing manager approval from the process
makes it easier to identify the expenses that are not OK. In a January whitepaper,
Oversight Systems argued that managers are more concerned with approving
reports quickly than with scrutinizing expense submissions for anything other
than the most obvious errors or problems. A typical manager, for example, would
not pull out previous expense reports to identify patterns of behavior. And
after manager approval, the second line of defense against rogue expenses would
be an audit team, which reviews just 10 to 20 percent of expense reports.
Oversight Systems accesses its clients’ expense data via
integrations with expense reporting providers like Concur, Oracle and SAP and
then combines machine learning with analytical tools to determine whether an
employee submitted the same dinner expense twice, for example, or two employees
submitted the same dinner. It additionally detects out-of-policy charges based
on keywords, merchants and suspicious patterns. The company claimed its clients
cut in half the time and effort it takes to review, audit and resolve expenses.
The key, according to the company, is to review line-item
expenses as they come in against policy, company data and external data and to
flag them or approve them for reimbursement. Then, the manager can “devote more
time to addressing risk instead of searching for it.”
Smart Bots & Other AI Applications
Some of the most notable expense acquisitions of late
involved companies that have AI capabilities: Coupa acquired Spend360 in
January 2017, and Deem acquired Olset in November 2016. American Express Global
Business Travel acquired KDS the month prior, though KDS uses AI only on the
booking side. The rush suggests a proliferation of upcoming AI-enabled
capabilities.
Several expense providers are experimenting with AI bots,
more genially known as expense assistants, to communicate with customers and
facilitate expense reporting via messaging platforms and voice command.
In February, Concur announced a chatbot pilot with messaging
tool Slack that allows mutual clients to request travel itineraries, view
expense report summaries, upload receipts and submit quick expenses by typing
“@Concur” before each command. Real-time expense reporting software Abacus
launched a chatbot with Slack in June, and Abacus updated it in October to
allow users to submit expenses, which appear in a Suggested Expense list,
within Slack. Also within Slack, users can add details as needed.
Last year, Expensify started using machine learning for
customer service through its Concierge engine. Barrett admitted that customer
service chatbots can be frustrating because they’re typically built with
natural-language processing while people chatting online typically use a text
message dialect. Barrett said Expensify built its chatbot for a world “where
words are always misspelled and there’s never any grammar cohesion.” If the
system still doesn’t understand, the question routes to a human—and the system
remembers the answer for next time.
Personal assistants like the voice-activated Amazon Alexa
and Google Home have become popular in the consumer world, and Coupa general
manager of expense Sunny Manivannan believes voice recognition will gain more
traction among expense technology providers this year. Coupa launched the
capability in 2015 along with Traveldoo, while Oracle Fusion Expenses has had
voice capability since 2012.
Meanwhile, AI is helping expense providers as they inch into
travel and related functions. The new TravelBank expense app uses AI to predict
costs before trips are booked, giving companies and their travelers more
flexibility and opportunities for savings, though the app does not provide any
shopping or booking capability.
And Expensify plans to use AI to identify
multiple employees traveling to the same location so they can organize. The
company also aims to use AI for bookkeeping and accounting for companies that
don’t have those functions internally.