In this guide, BTN hopes to help buyers looking for a new online booking tool—or those potentially in the market for the first time—understand how booking tools are functioning today and how organizations, program administrators and travelers stand to gain from effective travel booking tools.

The Profiles

BTN created the profiles below based on feedback from two surveys: One asked suppliers themselves about their offerings. Their responses—standardized in format and edited for clarity—form the foundation of their profiles. In the second survey, we asked 150 buyers to comment on their current booking tools. Again, their responses were edited for clarity and aggregated in common themes. BTN editors supplemented these surveys with more in-depth conversations with buyer users and consultants to understand how these tools perform on the ground with certain types of clients and/or in specific regions. We learned a lot in the process and hope you do too.