Should the federal government make airlines provide
ancillary fee data in every channel they list fares? The answer to that
question has been subject to heated industry debate. Yet, when it comes to a
firm answer, the U.S. Department of Transportation has delayed, deferred and
dawdled.
The Enhancing Airline Passenger Protections is a three-part
series of consumer protection rules and a hallmark of the U.S. Department of
Transportation under the Obama administration. Now enacted, the first batch set
the airline tarmac-delay limit to three hours and the second installment
imposed new airline advertising rules, among other regulations. The
long-awaited third installment comes closer to corporate travel distribution—if
it ever gets finalized, that is.
The rulemaking proposes a ban against undisclosed biasing by
carriers and ticket agents in fare displays, new customer service standards for
large travel agencies and a clearer definition of “ticket agent.”
Yet, the most contentious and far reaching is a requirement
for airlines to disclose data to sales channels on “basic” ancillary fees,
comprising “first checked bag, second checked bag, one carry-on item and
advance seat selection, to the extent these options are offered by the
carrier,” according to the DOT.
Some groups—including the American Society of Travel Agents
and The Travel Technology Association, the trade body for global distribution
systems and online travel agencies—want the DOT’s requirement to go further
than mere disclosure. They advocate for “transactability,” that is, the ability
for buyers of travel not just to see the cost but also to buy basic ancillary
fees.
On the contrary, airline lobbying organization Airlines for
America says the federal government is meddling with the market. After all, the
market has made progress facilitating ancillary data and sales in sales
channels without the strong arm of government.
It’s a long shot that the DOT will require
“transactability,” but further fee disclosures are quite possible.
It has been a long time coming. The DOT considered the
provision in its second batch of consumer rules, but in 2011, it deferred on
the requirement. After more delay, the DOT finally issued a notice of proposed
rulemaking in May 2014, kicking off a public review that garnered hundreds of
comments.
Since then, the DOT repeatedly has pushed back issuance of
the final rules. In August last year, it pushed the target date from December
2015 to April 2016. A more recent status report shows the rules won’t be
finalized until the end of June.
There’s hardly a guarantee that the DOT will
meet that target, but as we enter the last year of the Obama administration,
expect action at some point this year.