The U.S. Travel Association has appointed former Visit Orlando director
Ishma Haider as vice president of group travel, the non-profit organization
announced Tuesday.
The newly created position reflects the organization's increased
focus on group and meetings travel within the country, according to the U.S.
Travel Association.
Haider joins the U.S. Travel team from serving as director of
convention marketing with Visit Orlando, where she worked for more than three
years, according to her LinkedIn. Prior to Visit Orlando, Haider worked for
more than seven years with Caesars Entertainment in Las Vegas, most recently
serving as marketing manager.
"Investing in group travel and strengthening our role in this
critical segment of the travel economy is central to U.S. Travel’s future
focus, and we welcome Ishma to the team to lead this effort," U.S. Travel
Association president and CEO Geoff Freeman said in a statement.