Reduced travel during the pandemic impacted company culture,
employee growth opportunities, customer relationships, and revenue. According to an SAP Concur survey of 100 U.S. finance managers,
a vast majority (88 percent) said that their company experienced a revenue loss
as a direct result of employees’ inability to travel at pre-pandemic levels.
At the same time, inflation has increased the price of
business travel. The average domestic flight ticket for business travel in
Concur Travel this past 2022
holiday season, including November and December, cost $509, up 21 percent from
2021, 41 percent
from 2020, and 7 percent from 2019. With many experts predicting some degree of
economic downturn in 2023, travel managers should expect business trip costs to
remain close to 2022 levels.
Some organizations have started to tighten corporate travel
programs to prepare for cost impacts, but while it may feel reasonable to revert
to pandemic protocols, it’s worthwhile to consider alternate options. As we
also learned during the pandemic, there’s value in a hybrid approach.
Businesses should not mortgage the company’s future by
freezing all corporate travel for short-term cost gains. Instead, look for ways
to balance saving money with investing in the right travel opportunities to
drive revenue potential, foster essential business relationships, and support
and retain top talent. Here are some business travel trends, I’m hoping to see
in 2023:
Trade Real Estate Savings for Culture and Innovation – As
companies adapted to a hybrid location approach, some relinquished office space
to get back monthly rental savings. Those savings could be reallocated back to
operating groups so that they can get their employees together and continue to
collaborate and build a company culture. For example, in-person working
sessions or summits to
induce innovation. Sometimes, team members need to riff off one another in the
same room with 100 percent attention on the task at hand. A full day of in-person
meetings might easily add more benefit than 20 hours of virtual meetings.
Career Development and Diversity, Equity, Inclusion – Employees
see business travel as a way to grow their careers. Nearly two in five business
travelers (39 percent) want to travel more, according to our global research.
Among those not traveling at their ideal frequency, 23 percent say they’ll look
for a new position if their travel schedule doesn’t improve.
In addition, most companies want to diversify their
leadership. New managers and executives need to develop and grow, and one
growth area is building relationships with employees, customers, prospects and
industry sources. If new leaders can’t travel, they’re set up for failure.
Bringing an extra employee along to an important meeting is an investment in
future leadership—don’t skimp on this.
Establish
Guardrails for Priority Business Trips – Get company leaders together, including finance, to discuss
the positive and negative financial impacts of travel. For example, consider
the cost of a $500 flight versus a $10,000-plus business deal that can be converted
at a networking event with new business opportunities.
If
leadership is aligned with the value of some trips, develop criteria that each
proposed business trip must meet to ensure it positively contributes to revenue
in the long run (e.g., relationship building, new business opportunities,
direct profits, talent acquisition). Set a minimum requirement for the
criterion to ensure it provides measurable business value.
Have
Employees Plan Ahead to Limit Unnecessary Spend – Use corporate travel policies
to help cut back on unnecessary spend. For example, a major source is
last-minute travel bookings. In 2020, 27 percent of round-trip airline bookings
in Concur Travel were booked seven to 13 days
prior to the trip. Nearly one in three (29 percent) were booked two to six days
prior. The pandemic exacerbated near-term bookings, thanks to testing and
travel restrictions that required a close-in clean bill of health. With those
restrictions largely lifted, standard booking policies should be reinstated in
2023.
Concur
Travel data indicates the median fare for airline tickets booked inside of six
days was 35 percent higher than tickets bought outside of seven days—with
larger savings available the further out from departure. So, even if a business
trip is deemed a priority, set policies that encourage employees to plan ahead.
When attending established conferences or meetings, book them at least three to
four weeks ahead of time.
Investigate
Hotel Programs – Talk
to your travel management company or companies such as HRS, Booking.com or
others that manage hotel programs. They take existing preferred supplier
discounts and augment them with their network of hotel discounts. They ensure companies
are receiving the full benefits, whether it’s free Wi-Fi, free breakfast or
other features. It’s worth investigating to see if they can unlock additional
savings.
Use
Technology to More Directly Review Travel Requests – The best way to
manage travel spend is through a direct line of sight into travel itineraries,
which can’t be achieved without technology. With travel budgets again being
scrutinized, make sure booking tools are set up to match priority business
travel requirements and automatically flag trips that are noncompliant with
maximum budgets or other travel policies.
Make sure trips being booked outside of corporate booking
tools are being captured and included in policy management. It’s important to use
products to ensure that travelers are obtaining negotiated rates, even if
booking on airline, hotel and car apps and websites. Capturing this
data is also valuable when negotiating the next round of supplier agreements.
Lastly, don’t lose sight of objectives around
sustainability. Ensure that you are putting together a plan to capture all of
your data, not just data booked ahead of time with a TMC or booking tool, but
also data from rideshare, taxis, employee mileage. Talk your technology
provider to ensure that you are getting a complete picture.
There’s no question that budgets are tightening and for good
reason, but corporate travel drives a significant source of revenue and goodwill,
and companies can’t afford to lose out on the financial benefits of in-person
employee, customer, investor, supplier and partner interactions.